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Join us in 2020 as we highlight our capabilities and feature a special component or process in printing each month!
The novel use of special effect coatings on packaging gives brand managers the opportunity to create a product marketing advantage. By incorporating specialty coatings, designers generate an eye-popping, customer-attracting difference on the shelf, feeding impulse purchasing decisions. In this month’s calendar, for instance, we’re highlighting UV soft touch coating and tactile varnish.
UV soft touch coating creates a subtle, velvety texture that adds richness and sophistication to printed pieces. When incorporated into packaging, this innovative technique allows the substrate to gain distinction with its matte appearance, become soft to the touch and immediately elicit an inquisitive response from consumers due to its unique tactile properties and unexpected feel.
In addition, the raised tactile UV varnish coating adds depth and texture, giving a dimensional and realistic feel to the image.
Gintzler International can provide innovative packaging solutions that incorporate various effects and coatings for all market applications. Contact a Gintzler Packaging Specialist today at sales@gintzler.com for assistance in adding distinction to your next packaging project.
Whether it’s a metallic shine, the sheen of a pearlized finish or the sparkle of a hologram, a touch of something special can add so much – attracting customer attention faster and retaining that attention longer.
One of the most effective ways to stand out and get noticed is with a high-visibility enhancement like foil. With a dazzling range of sparkle and shine, holographic foils add visual impact to any design. From subtle glitter effects to dramatic shapes and styles, the plethora of patterns available create a prismatic dimension of depth and space on a variety of substrates, helping any brand or product step into the spotlight.
During the cold foil process, a UV-curable adhesive is printed on the substrate in the shape of the design that is to be foiled. The foil is then pressed onto the material and is stripped away where no adhesive was printed. After a quick run under the UV light, the product is finished.
Cold foils are used to enhance visual appeal in a wide range of consumer goods and markets, helping clients communicate brand values with authenticity and originality. Applications include health and beauty, food and beverage, and consumer goods. Contact Gintzler International, a Resource Label Group Co., at sales@gintzler.com for more information.
Gintzler International, a Resource Label Group Co., is excited to offer MotionCoat™, an innovative technology introduced by ACTEGA North America. This patented technology is the transformational UV coating system enhancement that can achieve amazing motion-like images to service a variety of consumer goods markets. MotionCoat™ achieves excellent matte and gloss contrasts and provides a high edge definition. The specialty coating allows brand owners the opportunity to incorporate a wide array of attention-grabbing design elements into their print packaging, creating instant shelf impact without the need for specialized software or capital investments.
Are you looking to add an eye-catching element to your product’s packaging? Contact a Gintzler representative today! Email sales@gintzler.com for more information.
Temperature indicating inks offer an innovative solution to long-term security and safety industry challenges. When exposed to extreme cold or heat, these specialty inks reveal color and messaging to prevent fraud, deter theft, and promote safety.
This functional technology proves beneficial in both the medical and pharmaceutical and food and beverage industries. Unlike other product offerings that return to their original state when removed from climate variations, the color changes made to these tamper evident inks are irreversible. These specialty inks help to prevent cold and heat tampering, an issue that is becoming more prevalent.
In addition, many products lose integrity or even become unsafe when exposed to extreme cold or heat. These innovative inks can provide a persisting indicator if an item has been submitted to extreme temperatures during shipment, thawed during transport, or exceeded its upper temperature threshold. The technology helps to minimize waste and offers a clear, visible indication if a product’s quality has been compromised.
This month, we’re highlighting these unique inks on our February calendars. When exposed to temperatures above 149° F, the text above the latte changes from gray to red. When exposed to temperatures below 14° F, the writing above the cold brew changes from white to blue.
For more information on these specialty inks, as well as other innovative packaging solutions, contact a Gintzler Sales Consultant at sales@gintzler.com.
Whether it’s a metallic shine, the sheen of a pearlized finish or the sparkle of a hologram, a touch of something special can add so much – attracting customer attention faster and retaining that attention longer.
One of the most effective ways to attract customer attention is with a high-visibility enhancement like foil. With a dazzling range of sparkle and shine, holographic foils add visual impact to any design. From subtle glitter effects to dramatic shapes and styles, the plethora of patterns available create a prismatic dimension of depth and space on a variety of substrates, helping any brand or product step into the spotlight.
Coatings also play a vital role in the modern production of packaging and printing, offering both functional and fun qualities. They protect the printed image and ensure trouble-free processing. They provide high-end finishing characteristics and may add valuable properties to the package, such as barrier effects or heat-resistance. They can add depth, dimensionality, and texture and can transform the consumer purchasing experience by appealing to multiple senses.
Over the years, innovations in specialty coatings have been developed which can help designers give tangible, tactile properties to their printed pieces. These specialty effect coatings continue to gain popularity as brand owners attempt to distinguish their products from others on store shelves. In this month’s calendar, for instance, we tinted the tactile varnish to add a touch of something special.
Cold foils are used to enhance visual appeal in a wide range of consumer goods and markets, helping clients communicate brand values with authenticity and originality. Applications include health and beauty, food and beverage, and consumer goods. Contact Gintzler International, a Resource Label Group Co., at sales@gintzler.com for more information.
It is becoming more difficult to tell genuine products from fake ones, which jeopardizes public brand perceptions. Manufacturers lose billions of dollars each year to goods that are counterfeit, interfered with, or diverted in the supply chain. All economic sectors are affected, from consumer goods to electronics, wines and spirits to industrial spare parts.
Microtext printing is one of many anti-counterfeiting techniques used to authenticate labels and product packaging. It involves printing text that is so small it is unreadable with the naked eye, only visible under magnification. Microtext is very difficult to replicate or copy without using advanced detection equipment.
Words, phrases, sequential numbers, part numbers and more can be printed in one or multiple locations on a label to prevent replication. Microtext characters can be inserted into overt images, text and other design elements without the consumer being aware of them. Counterfeiters do not have the capability to reproduce microtext and will simply copy the visible elements. However, a handheld magnifying glass can tell an examiner whether a product is authentic.
While food and drug manufacturers carry the highest risk, other industries have benefited from implementing features into their packaging to help combat shoplifting, return-fraud, unauthorized repacking of used components in brand name packaging, and even consumers wanting to sample products before purchasing. With single or multi-layered security features that are customized to meet our clients' specific needs, Gintzler helps to ensure your brand's compliance with applicable regulatory standards while aggressively deterring fraudulent activity. Protect your product and your brand with proven techniques. Email sales@gintzler.com.
One of the most effective ways to attract customer attention is with a high-visibility enhancement like foil. With a dazzling range of sparkle and shine, holographic foils add visual impact to any design. From subtle glitter effects to dramatic shapes and styles, the plethora of patterns available create a prismatic dimension of depth and space on a variety of substrates, helping any brand or product step into the spotlight.
Coatings also play a vital role in the modern production of packaging and printing, offering both functional and fun qualities. They protect the printed image and ensure trouble-free processing. They provide high-end finishing characteristics and may add valuable properties to the package, such as barrier effects or heat-resistance. They can add depth, dimensionality, and texture and can transform the consumer purchasing experience by appealing to multiple senses.
Over the years, innovations in specialty coatings have been developed which can help designers give tangible, tactile properties to their printed pieces. These specialty effect coatings continue to gain popularity as brand owners attempt to distinguish their products from others on store shelves.
Gintzler International can provide innovative packaging solutions that incorporate various effects and coatings for all market applications. Contact a Gintzler Sales Consultant today at sales@gintzler.com for assistance in adding distinction to your next packaging project.
Glow-in-the Dark Inks are a great way to create unique packaging and capture the attention of consumers! Whether you use it to design eye-catching holiday packages, include hidden messages, or add an element of surprise for a special promotion, glow-in-the-dark inks can transform your custom packaging into a fun and interactive experience.
Glow packaging incorporates a special decorating ink with phosphorescent pigments that emit a green glow when in dark environments. The specialty inks can be applied to emphasize important packaging graphics.
Contact a Gintzler packaging specialist today to discuss how this creative marketing strategy can add extra flare to your packaging and get your brand noticed! Email sales@gintzler.com.
Cast and Cure technology is a cost-effective and environmentally-friendly inline printing process that produces high-gloss, holographic effects through the use of UV coatings and specialty films.
While Cast and Cure is an excellent option for adding visual impact to packaging, this decorative coating process can also be customized with security and anti-counterfeiting features to protect brand identity.
Cast and Cure enhances the intensity of your printed piece while delivering sustainable benefits. By using UV inks and varnishes, there are no harmful VOCs emitted into the environment. In addition, casting film makes packages more recyclable by eliminating the laminated metalized films used in traditional holographic substrates. Casting films are also able to be reused several times, thereby reducing the carbon footprint.
If you are looking for a high-impact, sustainable printing solution for your packaging application, contact a Gintzler Representative today at sales@gintzler.com.
Dissolvable labels offer a viable solution to end users seeking a temporary label product that is environmentally friendly. Rinsing away in seconds when exposed to water, the labels are easily and economically removed from substrates.
The benefits of this technology are many. The labels provide the necessary performance and durability while in use, as well as the ease of removal when products need to be washed or reused. They help to reduce labor costs since workers no longer need to spend valuable time scraping labels off containers. Water soluble labels also assist in preventing cross-contamination between containers, important in both the food service and healthcare industries.
Other applications of dissolvable labels include date coding food service trays; temporarily identifying returnable containers, and marking water toys, sports equipment and watercraft.
Dissolvable labels offer great potential for new and innovative applications. Contact Gintzler International, a Resource Label Group Co., at sales@gintzler.com for more information.
Sunlight activated inks, or photochromic inks, change color dramatically when exposed to ultra violet light. When in the sun or UV light, the colors come to life. When taken back indoors, or out of the light source, the color disappears.
Great for novelty applications and consumer interaction within the food and beverage industry, brand owners often incorporate photochromic inks into their packaging to encourage consumers to go outside and share their experiences with family and friends. This technology is also used as a UV warning device for consumer goods. For instance, caution is necessary when sunbathing or when spending extended periods of time outside. By including photochromic inks in the package design, the UV sensitive meter darkens as the sun’s UV rays become more intense – perfect for summer promotions.
In addition to promotional uses, photochromic inks offer strong security features and reliability. Since the effects of the ink are reversible, the ink is suitable for anti-counterfeiting products and in applications where brand security is critical – such as vouchers, tickets, certificates, etc. Email sales@gintzler.com for more information.
Whether it’s a metallic shine, the sheen of a pearlized finish or the sparkle of a hologram, a touch of something special can add so much – attracting customer attention faster and retaining that attention longer.
One of the most effective ways to stand out and get noticed is with a high-visibility enhancement like foil. With a dazzling range of sparkle and shine, holographic foils add visual impact to any design. From subtle glitter effects to dramatic shapes and styles, the plethora of patterns available create a prismatic dimension of depth and space on a variety of substrates, helping any brand or product step into the spotlight.
During the cold foil process, a UV-curable adhesive is printed on the substrate in the shape of the design that is to be foiled. The foil is then pressed onto the material and is stripped away where no adhesive was printed. After a quick run under the UV light, the product is finished.
Cold foils are used to enhance visual appeal in a wide range of consumer goods and markets, helping clients communicate brand values with authenticity and originality. Applications include health and beauty, food and beverage, and consumer goods. Contact Gintzler International, a Resource Label Group Co., at sales@gintzler.com for more information.
Piggyback labels are multi-layer constructions featuring one self-adhesive label on top of another. The top label is removable and can be reapplied elsewhere, while the bottom label is stationary, remaining affixed to the original surface. Dynamic and versatile, piggyback labels can be created in constructions that adhere to paper, plastics, cardboard and metals. Top labels can be smaller than bottom labels for fast and easy removal, or they can be the same size – with or without tabs for detachment.
In addition to being used as promotional tool, piggyback labels can include barcodes to simplify and expedite tracking, provide an added level of security for traceability, and support chain-of-custody initiatives. They can contain duplicate information to facilitate data accuracy, allowing the transfer of information from one item to another. Moreover, piggyback labels can save money and increase productivity by speeding up overall processing, rotating stock, identifying potential issues, simplifying kitting, and keeping production lines moving.
Also known as two-layer and double-layer labels, piggybacks are perfect for:
* Inventory tracking
* Medical records
* Pharmaceutical identification
* IV tubing labels
Contact a Gintzler International representative at sales@gintzler.com to discuss how piggyback labels can help streamline your processes and increase productivity.
Extended Content Labels, commonly referred to as ECLs, are a great way to expand the real estate of your label without having to enlarge your product’s packaging.
These resealable booklet constructions, comprised of a pressure sensitive label with a folded or multipanel outsert, are available in a number of different sizes and formats to suit virtually all product applications.
In addition to providing extra space for descriptive information, ECLs are the perfect solution for communicating:
Our April calendar features an ECL with an enclosed decal sheet. Simply peel and apply the stickers provided to track weather and moon phases for the month.
Contact a Gintzler Representative today for more information!
Screen printing is ideal for wherever a high degree of coverage, precise detail, and color intensity are desired to obtain a brilliant, superior-quality image. Glitter is an example of a screen printing application, whereby large glitter particles are added into UV gloss coating. Glitter can provide enhanced visual appeal to printed packaging by allowing designers to create unique, specialized effects with various colors, shapes, and dimensions.
Glitter glamorizes your products and commands attention on store shelves, thereby optimizing your margin of profit and increasing sales turnover. While glitter rotary screen may be utilized in a variety of markets, the high-sparkle effect of glitter is often incorporated into beverage and health and beauty packaging designs to keep product lines fresh, modern, and eye-catching.
If you are looking for a stunning new look to add decorative value to your product, consider glitter rotary screen for your next design project. Our packaging specialists are ready to guide and assist you! Contact us at sales@gintzler.com for a consultation today.
In order to differentiate your brand from all others on store shelves, packaging must be meticulously designed and printed to convey the same level of excellence as the product within it. By utilizing premium substrates that exhibit custom colors and rich textures, you can effectively communicate your product’s unique style, distinctive originality, and superior quality to make consumers want to engage with your brand. This month, for instance, we are featuring Linen paper on our calendars, which displays soft color and subtle texture.
Whether you’re working on a personal care application that needs a fresh look or a food label that tempts the appetite, Gintzler International, a Resource Label Group Co., can help elevate your brand and make your product stand out from the competition. We are continuously researching and testing new substrates to provide our clients with the best material solution for their custom packaging project. Product offerings include papers, films, thermals, coupon stocks, destructible materials, environmentally-friendly papers, as well as a wide array of specialty substrates. Contact a Gintzler Sales Consultant today at sales@gintzler.com to explore material options for your next packaging project.
The novel use of special effect coatings on packaging gives brand managers the opportunity to create a product marketing advantage. By incorporating specialty coatings, designers generate an eye-popping, customer-attracting difference on the shelf, feeding impulse purchasing decisions.
UV soft touch coating – as exemplified in this month’s calendar – creates a subtle, velvety texture that adds richness and sophistication to printed pieces. When incorporated into packaging, this innovative technique allows the substrate to gain distinction with its matte appearance, become soft to the touch and immediately elicit an inquisitive response from consumers due to its unique tactile properties and unexpected feel.
UV soft touch coating:
Contact a Gintzler Sales Consultant for more information on UV soft touch coating or to explore other options to enhance your brand, demand customer attention, and create long-lasting consumer impact. Email sales@gintzler.com today.
Resource Label has invested in the latest printing technology and expanded their offering to become a one-stop source for label printing and design. As a Resource Label Group company, they’re ready for any print run.
At Mid-South RFID, they're dedicated to providing RFID application expertise to markets and customers worldwide. They work with leading RFID inlay manufacturers and meet ISO 9001:2000 quality standards. And as a Resource Label Group company, they can now incorporate RFID technology into nearly any label.
For more information, visit https://www.resourcelabel.com.
At Resource Label, “embracing complexity” is more than just a slogan. They’re specialists in prime label printing and design and have served Tennessee and the South since 1991 with seamless prints for the most challenging, complex labels. It’s a point of pride. A commitment. To provide innovative, cost-efficient solutions that help clients get a just-right label. Every time.
For more information, visit https://www.resourcelabel.com.
From their state-of-the-art custom label manufacturing facility in Toronto, Ontario, Canada, A1 Label offers comprehensive service and cutting-edge label innovations. As a Resource Label Group company, A1 provides North America with an inclusive offering of full-service label design and printing.
Also based in Toronto, Canada, Ingenious Packaging is a full-service provider to customers across the food, beverage, health and beauty, spirits, nutraceutical, distribution, tobacco and pharmaceutical industries. Ingenious is fully equipped with flexographic, digital and offset printing capabilities and the ancillary finishing assets to offer a full breadth of pressure sensitive, cut and stack and in-mold labels, as well as shrink sleeves and banding products.
For more information, visit https://www.resourcelabel.com.
Oxford Graphics has served New England and national brands for 25 years with the most efficient, cost-effective label printing. With a mind toward quality, they've continually invested in new ways to deliver for their customers. As a Resource Label Group company, Oxford Graphics provides a complete offering of label printing services.
Visit https://www.resourcelabel.com/oxford-graphics-boston for more information.
RayPress Corporation has operated with a clear focus on service and innovation since opening in Birmingham, Alabama in 1973. Their purpose has always been to create the labels, coupons and promotional products their clients want.
As a Resource Label Group Co., capabilities include, but are not limited to, Blank Labels/EDP/Thermal and Direct Thermal Labels & Tags, Prime Labels, Flexographic Booklet Labels, Onserted Offset Quality Booklet Labels, Instant Redeemable Coupons, Repositionable Notes, Embossed Products, Static Clings, Game & Sweepstake Pieces, Magnets, Scratch ‘n Sniff Labels, Child Safe Identification Record Cards, Trading Cards, and Puzzles.
For more information, visit http://www.raypress.com/.
For more than 30 years, Pamco Label has served the Midwest and the Chicago region with the finest label printing. As a Resource Label Group company, they’ve expanded their printing capabilities and now provide the Chicago area with a complete label offering – digital, flexographic, offset and more. They’re ready for any order and can meet the shortest lead times with the highest quality.
Visit https://www.resourcelabel.com/pamco-label-chicago/ for more information.
Advanced Labels NW has earned a reputation for excellence in the label and tag printing industry. Founded in 1990, their award-winning custom labels, quality service, and emphasis on developing long-term relationships with their clients has made Advanced Labels a true leader in their field.
Popular capabilities include elegant wine labels, spirit labels, vitamin and nutraceutical labels, bath and beauty labels, and specialty bottle labels. With both flexographic and digital label printing and prepress expertise, Advanced Labels NW will guide your label order from beginning to end.
Advanced Labels NW is also a Resource Label Group Co., in partnership with more than a dozen label companies coast to coast. They love what they do and look forward to working with you!
For more information, visit http://www.advancedlabelsnw.com.
Taylor Made Labels has served the Pacific Northwest and West Coast with full-scale labeling since 1981. They have built their reputation on unbeatable, reliable service, first-class quality, competitive pricing and product innovation. Employees take pride in their can-do attitude, commitment and follow-through. As a Resource Label Group company, Taylor Made Labels offers extensive capabilities to serve customers coast to coast.
Visit https://www.resourcelabel.com/taylor-made-labels-portland for more information.
In an industry largely separated into two worlds, lithography and flexography, LithoFlexo Grafics offers the best of both. Their knowledge, service, experience and dedication to quality are second to none, and their customers will tell you: when it comes to quality, no printer consistently delivers a better product. As a Resource Label Group Company, LithoFlexo offers extensive capabilities and services backed by a full-scale, North American platform.
For more information, visit https://www.resourcelabel.com/lithoflexo-grafics-salt-lake-city.
A business partner to technology companies for over 60 years, Cellotape’s focus has been laser sharp since the beginning: to be the best, most trusted source of innovative labels, overlay panels, nameplates, and components to customers in the electronics and medical industries, as well as other companies throughout California’s dynamic economy and beyond.
Established in 1986, Landmark Label provides a wide range of printing services across a broad range of industries. In addition to digital printing, flexographic printing up to 11 colors, four-color process and direct to plate, Landmark Label offers screen printing, thermal transfer printing, foil stamping/hot stamping, embossing, unique die cuts, NFC/RFID integration and more.
Visit https://www.resourcelabel.com for more information.
At The Label Company, packaging experts not only manufacture labels; they provide solutions. The Label Company has proudly served the Los Angeles region and Western U.S. since 1986. Today, as a Resource Label Group company, The Label Company combines their complete labeling service with full-scale printing capabilities to meet any order.
For more information, visit https://www.resourcelabel.com/the-label-company-los-angeles.
Gintzler International is a leading narrow web label and product identification printer and converter, servicing businesses in North America since 1916. We serve a variety of markets which include medical and pharmaceutical, health and beauty, food and beverage, industrial, automotive and electronic, as well as consumer goods.
We achieve the very best for our clients’ corporate packaging needs by fulfilling a commitment to innovation and quality. Gintzler International delivers exceptional service using the latest in print and inventory management, investing in our people and technology.
Packaging containers come in a wide variety of shapes and sizes, presenting unique labeling challenges with special angles, contours and surfaces. With careful planning and consultation, Gintzler can provide customized packaging solutions to meet your exact specifications.
Unique shapes and designs, peel and reveal features, instant redeemable coupons and other promotional concepts are just some of the ideas that can be incorporated into our custom die cut labels. These options allow clients to add a personal touch to their packaging – helping to increase brand awareness and get noticed on store shelves.
This month’s calendar features a custom die cut that can be turned into a festive holiday frame. Simply remove the center rectangle, peel the frame from the backing, and place a photo over the cut out to enjoy.
From our organization to yours, Happy Holidays!
Cast and Cure technology is a cost-effective and environmentally-friendly inline printing process that produces high-gloss, holographic effects through the use of UV coatings and specialty films.
While Cast and Cure is an excellent option for adding visual impact to packaging, this decorative coating process can also be customized with security and anti-counterfeiting features to protect brand identity.
Cast and Cure enhances the intensity of your printed piece while delivering sustainable benefits. By using UV inks and varnishes, there are no harmful VOCs emitted into the environment. In addition, casting film makes packages more recyclable by eliminating the laminated metalized films used in traditional holographic substrates. Casting films are also able to be reused several times, thereby reducing the carbon footprint.
If you are looking for a high-impact, sustainable printing solution for you packaging application, contact a Gintzler Representative today at sales@gintzler.com.
Fluorescent inks and materials offer fresh, bright alternatives for designers and brand owners to create inspiring projects and packages. They are the ideal tools for product differentiation and building your brand identity and recognition. Available in a multitude of colors and options, Gintzler International, a Resource Label Group Co., can provide packaging with stunning shelf appeal that is as versatile as it is functional.
Besides prime labeling, fluorescent inks and materials are often used to attract the consumer’s eye for promotions and direct mail campaigns. By incorporating these bold colors, the packaging is specifically designed to demand attention and tap into the customer’s impulse with immediate shelf impact. Visual colors are critical in signaling emotion in consumers and calling them to action.
Fluorescent packaging can also effectively communicate important data such as inventory levels, safety warnings, and “use by or expiration” dates. This provides consumers with confidence in the product they are purchasing, in addition to improving supply chain visibility, waste reduction, and freshness labeling.
Email sales@gintzler.com for more information on fluorescents and other exciting opportunities for adding extra impact to your packaging.
The novel use of special effect coatings on packaging gives brand managers the opportunity to create a product marketing advantage. By incorporating specialty coatings, designers generate an eye-popping, customer-attracting difference on the shelf, feeding impulse purchasing decisions.
For instance, Gintzler can apply a smooth, matte surface coating onto a substrate that emulates a chalkboard and provides a writing surface for standard chalk. Applications include personalized messages, game boards, score sheets and more!
Imagination is the key to finding new creative uses for chalkboard UV coatings. For more information on this and other specialty coatings, contact a Gintzler Packaging Specialist today at sales@gintzler.com.
Screen printing is ideal for wherever a high degree of coverage, precise detail, and color intensity are desired to obtain a brilliant, superior-quality image. Glitter is an example of a screen printing application, whereby large glitter particles are added into UV gloss coating. Glitter can provide enhanced visual appeal to printed packaging by allowing designers to create unique, specialized effects with various colors, shapes, and dimensions.
Glitter glamorizes your products and commands attention on store shelves, thereby optimizing your margin of profit and increasing sales turnover. While glitter rotary screen may be utilized in a variety of markets, the high-sparkle effect of glitter is often incorporated into beverage and health and beauty packaging designs to keep product lines fresh, modern, and eye-catching.
If you are looking for a stunning new look to add decorative value to your product, consider glitter rotary screen for your next design project. Our packaging specialists are ready to guide and assist you! Contact us at sales@gintzler.com for a consultation today.
Specialty coatings are just that – special. They can perform a multitude of functions for a package or its contents – from protection to jazzing it up, providing enhanced value in form, function, or both.
Textured clears, for example, give the appearance and feel of a rough surface and provide a unique, “foaming” effect. Used in conjunction with gloss clears, this coating can provide both visual and tactile contrast between different areas of an image. As print strives to become increasingly more interactive, textured clears enable a low color-contrast subject matter to stand out from the background.
Contact a Gintzler Packaging Specialist today to explore more ideas on how to enhance your brand, demand customer attention, and create long-lasting consumer impact. Email sales@gintzler.com.
When it comes to branding and packaging, color is a critical design component. Colors are often used to trigger sensory reactions and emotions and to prompt consumers to make assessments about brands. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness. As such, color psychology is a key concept to consider when creating a brand identity and incorporating color into product package designs.
There are no absolute, concrete parameters for choosing a brand’s colors and packaging color scheme. Brand owners shoot instead to capture a subtle feeling, mood, and brand image, because this has the ultimate power of persuasion. The right color palette can establish brand differentiation, help attract new customers, increase brand recognition, and influence attitudes towards certain products.
Because the first point of interaction with a buyer is shaped by color, and color is the most memorable sense, the colors chosen for product packaging have the potential to make or break a sale. Although perception of color is subjective – both culturally and individually – color must support the brand’s personality and messaging. Consider the following:
Remember, a unique color palette, distinctive graphics and well-defined brand identity work synergistically. If consistently maintained, your brand has the potential to become iconic. Contact a Packaging Specialist at Gintzler today at sales@gintzler.com to help guide you through the selection of colors and other design elements.
In the meantime, take a few moments for relaxation! The popularity of coloring for adults has exploded in recent years. A pastime once considered little more than a novelty can help you relax, reduce stress and boost mental clarity.
Let Gintzler help you enjoy the many benefits of coloring:
Special effect films offer product designers, marketers and manufacturers a whole new array of choices when it comes to developing memorable and distinctive packaging. They are available in a wide range of effects, from soft and subtle, achieved by emphasizing muted transmission colors, to vibrant and eye-catching, using intense reflection colors.
These special effect films offer an extensive color pallet to work from when used in combination with different background colors and materials. For instance, decorative and glitter iridescent films can be used alone or with other films, graphics, background colors or embossing to achieve eye-catching effects. The films can be laminated to any standard label stock and can be under-printed and/or overprinted. With this flexibility, the combinations of effects are limited only by the designer’s imagination.
Gintzler International can supply packaging utilizing a wide range of iridescent films to meet your desired look and style. For more information, email sales@gintzler.com today.
Coatings play a vital role in the modern production of packaging and printing, offering both functional and fun qualities. They protect the printed image and ensure trouble-free processing. They provide high-end finishing characteristics and may add valuable properties to the package, such as barrier effects or heat-resistance. They can add depth, dimensionality, and texture and can transform the consumer purchasing experience by appealing to multiple senses.
Over the years, innovations in specialty coatings have been developed which can help designers give tangible, tactile properties to their printed pieces. These specialty effect coatings continue to gain popularity as brand owners attempt to distinguish their products from others on store shelves.
Gintzler International can provide innovative packaging solutions that incorporate various effects and coatings for all market applications. This month’s calendar, for instance, features tactile varnish. This raised UV coating gives a dimensional and realistic feel to images, as demonstrated on the water droplets.
Contact a Gintzler Packaging Specialist today at sales@gintzler.com for assistance in adding distinction to your next packaging project.
Gintzler International's color changing technology can help drive sales, increase product safety for consumers and assist brand owners in detecting fraud.
Thermochromic inks are temperature-sensitive compounds that change color with variations in climate. This type of presentation allows marketers to capture the consumer’s attention by differentiating their brand from other standard packaging and can be used for a variety of applications – including pharmaceutical injectables, vaccines, food packaging, beverage labels, battery testers, thermometers, sterilization indicators and fluid level indicators.
Benefits/Uses:
With Gintzler International, this technology is available for both pressure sensitive and shrink sleeve labels, and the colors and temperatures can be customized based on the desired application.
Gintzler International is pleased to introduce another cutting-edge and exciting offering: a new mobile app now available for download on iOS and Android that gives users the power to stay connected and interact with digitally-enabled packaging anytime and anywhere!
The application allows clients to efficiently learn more about Gintzler’s innovative packaging solutions to help brand owners sell more products. Users are able to contact a Gintzler International packaging specialist for consultation, watch our company video, browse our official website, and instantly scan both visible and non-visible digital codes for interactive packaging.
Scan this month’s calendar image with our new Gintzler International app and be quickly directed to customized and relevant content. This digital experience demonstrates how Gintzler can help brand owners incorporate this technology into their own packaging and give their consumers instant access to product and nutritional information, digital coupons, product videos, medical dosage/scheduling information, interactive games, cross branded promotions, and more.
Through the use of a patented interactive mobile technology, combined with our proprietary print process, Gintzler International provides marketers a unique way to interact with consumers using their mobile phones or tablets. We can apply this digitally-enabled print technology to virtually any material, and it is imperceptible to the human eye.
The software is capable of running on both iOS and Android platforms, and has endless possibilities for consumer product goods companies, pharmaceutical manufacturers and retailers, all while enriching the overall experience for the consumer. Talk to the experts at Gintzler to see how this smart packaging technology can be used to help extend shelf life, monitor freshness, display information on quality, improve safety, and enhance overall convenience.
Download our free app today to access the latest information on Gintzler International and learn more about our interactive mobile technology!
UV soft touch coating creates a subtle, velvety texture that adds richness and sophistication to printed pieces. When incorporated into packaging, this innovative technique allows the substrate to gain distinction with its matte appearance, become soft to the touch and immediately elicit an inquisitive response from consumers due to its unique tactile properties and unexpected feel.
Benefits:
Contact a Gintzler Packaging Specialist today at sales@gintzler.com.
Brand managers looking for maximum impact know how effective scent activation in packaging can be, using the power of sampling and interactivity. By integrating scent into product packaging, marketers create an emotional connection in consumers and help to promote brand loyalty.
Gintzler International offers transparent, scented varnish that prints in-line and can be incorporated into product packaging to influence consumer buying behavior. Scent marketing makes packages more informative, interactive and helps the consumer make better informed purchasing decisions. It can also help prevent consumers from opening packages and damaging products to experience the scent.
Benefits of Fragrance Packaging:
Contact sales@gintzler.com for more information.
Glow-in-the Dark Inks are a great way to create unique packaging and capture the attention of consumers! Whether you use it to design eye-catching holiday packages, include hidden messages, or add an element of surprise for a special promotion, glow-in-the-dark inks can transform your custom packaging into a fun and interactive experience.
Glow packaging incorporates a special decorating ink with phosphorescent pigments that emit a green glow when in dark environments. The specialty inks can be applied to emphasize important packaging graphics.
Contact a Gintzler packaging specialist today to discuss how this creative marketing strategy can add extra flare to your packaging and get your brand noticed!
Hot stamp foil delivers a luxuriously rich, raised look. Very fine lines and text can be incorporated into packaging designs, in many different colors and patterns.
To achieve this high end look, a die of the design to be foiled is mounted above the substrate and is then heated. The hot stamp foil, a metalized PET film with a heat activated adhesive, runs between the die and substrate. When pressure is applied from the die onto the material, the foil is fixed to the substrate’s surface. Because pressure is a main ingredient to hot foiling, the foil has dimension and a distinct feel.
Contact a Gintzler representative today for more information on hot foil stamping.
Gintzler International is excited to announce the addition of MotionCoat™ to our extensive list of product offerings. This innovative technology, recently introduced by ACTEGA North America, is a patent pending UV coating system that can achieve amazing motion-like images to service a variety of consumer goods markets. The specialty coating provides brand owners the opportunity to incorporate a wide array of attention-grabbing design elements into their print packaging, without the need for specialized software or capital investments.
Are you looking to add an eye-catching element to your product’s packaging? Contact a Gintzler representative today! Email sales@gintzler.com for more information.
In order to differentiate your brand from all others on store shelves, packaging must be meticulously designed and printed to convey the same level of excellence as the product within it. By utilizing premium substrates that exhibit custom colors and rich textures, you can effectively communicate your product’s unique style, distinctive originality, and superior quality to make consumers want to engage with your brand. In July, for instance, we are featuring Linen paper on our calendars, which displays soft color and subtle texture.
At Gintzler International, we are continuously researching and testing new substrates to provide our clients with the best material solution for their custom packaging project. Product offerings include papers, films, thermals, coupon stocks, destructible materials, environmentally-friendly papers, as well as a wide array of specialty substrates.
Contact a Gintzler Packaging Specialist today to explore material options for your next packaging project.
Cast and Cure technology is a cost-effective and environmentally-friendly inline printing process that produces high-gloss, holographic effects through the use of UV coatings and specialty films.
While Cast and Cure is an excellent option for adding visual impact to packaging, this decorative coating process can also be customized with security and anti-counterfeiting features to protect brand identity.
Cast and Cure enhances the intensity of your printed piece while delivering sustainable benefits. By using UV inks and varnishes, there are no harmful VOCs emitted into the environment. In addition, casting film makes packages more recyclable by eliminating the laminated metalized films used in traditional holographic substrates. Casting films are also able to be reused several times, thereby reducing the carbon footprint.
If you are looking for a high-impact, sustainable printing solution for you packaging application, contact a Gintzler Representative today.
UV grit texture coating is uniquely formulated to bring surfaces to life by providing a sand-like, tactile feel. The grit texture adds depth and dimension to your product’s packaging to create a raised appearance and captivate consumers.
Contact a Gintzler Packaging Specialist today to explore more ideas on how to enhance your brand, demand customer attention, and leave long-lasting consumer impact.
Besides providing a protective layer to inks and substrates, varnish treatments are a great way to decorate packages, deliver precise clarity, offer outstanding flexibility, and set your product apart from others on store shelves.
Varnishes may be gloss or matte, flood or spot coated to add contrast, depth, and texture to packaging designs. Whether the goal is a subdued matte finish or a high gloss shine, incredible effects can be achieved using this technique.
Multiple decorative spot varnishes can also be combined to create a package that is both unique and attention grabbing. For instance, when both gloss and matte finishes are incorporated into the same printed piece, designers can maximize the visual contrast between areas and create a great impact on the appearance of the product packaging.
Contact a Gintzler representative today to learn more about the various varnish treatments available for your next packaging application.
Screen printing is ideal for wherever a high degree of coverage, precise detail, and color intensity are desired to obtain a brilliant, superior-quality image. Glitter is an example of a screen printing application that allows designers to create unique, specialized effects with various colors, shapes, and dimensions.
While glitter rotary screen may be utilized in a variety of markets, the high-sparkle effect of glitter is often incorporated into beverage and health and beauty packaging designs to keep product lines fresh, modern, and eye-catching.
If you are looking for a stunning new look to make your product jump off store shelves, consider glitter rotary screen for your next design project. Our packaging specialists are ready to guide and assist you! Contact us at sales@gintzler.com for a consultation today.
Fluorescent inks and materials provide bright and vibrant color to help differentiate your products from the competition on store shelves. Available in a multitude of colors and options, Gintzler can provide packaging with stunning shelf appeal that is as versatile as it is functional.
Besides prime labeling, fluorescent inks and materials are often used to attract the consumer’s eye for promotions and direct mail campaigns. By incorporating these bold colors, the packaging is specifically designed to demand attention and tap into the customer’s impulse with immediate shelf impact. Visual colors are critical in signaling emotion in consumers and calling them to action.
Fluorescent packaging can also effectively communicate important data such as inventory levels, safety warnings, and “use by or expiration” dates. This provides consumers with confidence in the product they are purchasing, in addition to improving supply chain visibility, waste reduction, and freshness labeling.
Are you looking to add extra impact to your packaging? If so, Gintzler can help! Email sales@gintzler.com for more information.
Hinged labels are produced by joining together multiple webs to create a product with up to three times more surface area than a traditional label. These constructions offer a viable solution to packagers faced with the challenge of incorporating increased copy in limited spaces, which can also be peeled and resealed for repeated reference.
Available in endless material combinations for every label application, hinged labels provide additional panels for:
No challenge is too big, and no area is too small! Gintzler’s hinged labels are specially designed to meet the requests of our customers. Contact us for more information.
