Blog: Resource Center

JUL 15, 2020

Here’s how we’re seeing consumer behavior changing (and how labels can help)

Because brands are still struggling to manage the day-to-day challenges of keeping supply chains intact, it might feel premature to start planning for a “post-COVID” world.  But consumer attitude and purchasing decisions are evolving at a pace you can’t ignore. And it’s unlikely that these shifts will disappear after sh...

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NFC Labels
JUN 8, 2020

NFC Labels Have the Potential to Transform Customer Experiences

For brand owners willing to invest in near-field communication (NFC) labels to reshape their customers’ journeys, there is a blue ocean of opportunity to drive purchases, retention and loyalty with today’s mobile-first consumer.  And many organizations across industries — retailers, breweries, vineyards, coffee shops and...

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APR 17, 2020

Pre-press Before Printing Is Like Pre-op Before Surgery

When you strip away all the glitz and glam of product labeling — Consumer trends! Branding! Embellishments! — you uncover one unifying requirement every brand owner has for their labels: Identical colors and graphics, label after label and order after order. And the foundation for achieving that level of consistency is laid long befor...

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Pharmaceutical Labels
MAR 4, 2020

4 Fundamental Questions to Ask Your Pharmaceutical Label Supplier

If you’re a pharmaceutical manufacturer looking to partner with a label printer, knowing the right questions to ask is critical to ensure high product quality, regulatory compliance and market competitiveness.  Here’s four fundamental questions you should ask before committing: 1.  What certifications does the facility hold?...

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Pharmaceutical Labels
NOV 6, 2019

Demand these 6 things from your pharmaceutical label supplier

Beyond a full portfolio of standard and specialty labeling capabilities, here’s what pharmaceutical manufacturers should expect from their label suppliers:  Complete traceability of each label throughout the manufacturing process — from raw material to the label products being inspected and applied on their production lines...

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SEP 9, 2019

Smart Labeling Applications for the Healthcare Industry

The global radio frequency identification (RFID) market for healthcare is expanding at a double-digit rate — and by 2022, it’s estimated to be worth $4.9 billion according to Grand View Research. This explosive growth stems back to the value and efficiency RFID promises to bring to healthcare organizations and the added level of securit...

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AUG 5, 2019

2 RFID Applications that Unlock the Power of Smarter Labels

Radio frequency identification (RFID) tags are rising in prevalence, and quickly. In fact, the market volume is expected to grow about 271% by 2021. Consumer trends are catalyzing this immense growth, according to research from Avery Dennison and The Future Laboratory.  From a business perspective, RFID tags provide a unique opportunity for b...

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JUL 8, 2019

Comparing Different Types of RFID Tags

Radio frequency identification (RFID) tags are a broad category of smart labels encompassing near field communication (NFC) tags, ultra-high-frequency (UHF) tags and more. If you’re considering deploying an RFID solution, it’s important to understand the differences between each RFID type and partner with a label converter experienced i...

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Patient Safety
JUN 5, 2019

Improving Patient Safety Through Color

Medication errors remain to be a major concern for pharmaceutical manufacturers despite the attention, process changes and technological advances that have been focused on eradicating them.  As more medications are approved for use and enter the market, the opportunity for potentially dangerous or even fatal errors continues to rise.  Di...

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MAR 6, 2019

How to Avoid Unusable Barcodes

New regulations are requiring that pharmaceutical packages be marked with the product’s lot number, expiration date, national drug code (NDC), and a unique serial number.  The data must be both human and machine readable, meaning that barcodes must successfully scan and contain all required data elements.  When poorly printed or da...

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Patient Adherence
FEB 6, 2019

Top 4 Packaging Design Features to Improve Patient Adherence

Among the many challenges pharmaceutical brand managers face today, patient safety and adherence remains key.  Poor medication adherence increases the likelihood of preventable disease progression, unnecessary hospitalizations, and avoidable doctor and emergency room visits.  One of the factors that contributes to poor adherence is lack o...

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Pharmaceutical Packaging
DEC 5, 2018

4 Main Functions of Enhanced Pharmaceutical Packaging

Packaging encompasses the collection of different components which surround a pharmaceutical product from the time of production until its use.  Packaging is responsible for providing life-saving drugs, medical devices, medical treatments, and more.  The pharmaceutical packaging market is constantly advancing, as drug manufactures demand ...

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Regulatory Compliance
NOV 14, 2018

Does your packaging supplier understand your regulatory requirements?

Product labels across a broad range of industries are subject to regulatory requirements.  Some fairly straightforward.  Some highly complex.  All subject to change.  Label compliance is the process of ensuring that a particular product label meets all pertinent regulatory requirements.  Keep in mind that compliance extend...

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Gintzler International
SEP 5, 2018

Print Shop Tools

Modern testing and verification equipment is often used throughout the production process to ensure critical specifications of a printed piece are controlled and achieved on a consistent basis, as well as to confirm raw materials and finished products exhibit the highest quality.  Substrate properties, print quality, durability, and environme...

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TapTemp Time Temperature Logger
AUG 6, 2018

TapTemp Time Temperature Logger

NFC Time Temperature Logger smart labels provide secure, encrypted, real-time temperature information to your smartphone via a cloud-based application. Temperature sensitive products, such as pharmaceutical and food products, can be tracked from the point of manufacture to the point of sale.  Gintzler International’s temperature tags gi...

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JUL 9, 2018

Incorporate Engagement Technology into your Label with NFC

Near Field Communication (NFC) is a form of wireless technology incorporated into many of the most popular smartphones.  While it’s most commonly used in wireless mobile payment services like Android Pay™ and ApplePay™, NFC offers a wide variety of other applications, particularly with tags and labels. By embedding small pro...

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JUN 6, 2018

Why you should consider partnering with an ISO-registered label supplier

When looking for a label vendor, you’ll find there are a lot of choices out there, and screening potential contenders can be a bit of a challenge.  A quick way to identify the best label suppliers is to consider their commitments to quality, their abilities to meet customer expectations, and their familiarity with your industry and regul...

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ISO Label Supplier
MAY 2, 2018

Top 6 Benefits You Will Experience By Partnering With An ISO Registered Label Supplier

When choosing to partner with a label supplier, it’s important to ensure you’re selecting the best choice for your industry and specific needs.  While the benefits of working with an ISO-registered label supplier are many, the following best demonstrate what your company will experience by entering such a partnership.  1.&nbs...

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Trends in Product Labeling
APR 4, 2018

Top Five Trends in Product Labeling

Following are the latest trends in label printing and design.  You’ll learn new ways to reinforce your branding and get the best value when purchasing labels.  And, we share key considerations that could affect your label in the near future. 1.      Highly decorative labels and increased shelf competition ...

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Health and Beauty Trends
MAR 7, 2018

4 Health and Beauty Labeling Trends to Watch Out for in 2018

2018 will be a big year for health and beauty labelers. With emerging label technologies, product manufacturers can capitalize on opportunities to improve security, and even engage customers post-sale. A shift toward greener label materials is an opportunity for brands to help the environment, while attracting environmentally-conscious consumers. A...

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Pharmaceutical Packaging Trends
FEB 7, 2018

6 Pharmaceutical Packaging Trends to Look for in 2018

2018 will be a year of change for the pharmaceutical labeling and packaging industry. Up and down the supply chain, the pharmaceutical industry will work hard to achieve traceability per DSCSA standards. Greater consumer demand and a heightened focus of customization at the patient level will force smaller batches and shorter lead times for package...

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JAN 3, 2018

What to Expect When You’re Expecting Labels

Which would you prefer, an ill-fitting, off-the-rack suit or one tailored for your individual measurements? Would you rather have an architect design a home specifically for the needs of you and your family, or buy a generic one-size-fits-all manufactured home? If you enjoy the finer things in life, some communication with your tailor or architect ...

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Packaging Material
DEC 20, 2017

Top Triggers for Testing Your Packaging Material

One of the most important aspects of planning and purchasing your labels is the testing process, to determine if the material of choice actually meets all packaging performance expectations for your specific application. While there are many applications that may not require material testing, it is very important to understand that there are just a...

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Label Printer
DEC 13, 2017

Top 9 Questions to Ask Before Committing to a Label Printer

Your label printer is a business partner crucial to ensuring the quality of your final product. Your packaging determines your shelf appeal and reinforces your brand; and you shouldn’t trust just anyone with this responsibility. Just like any business partnership, do your research to find the label supplier that’s right for you.  ...

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Thermochromic Ink
DEC 6, 2017

Thermochromic Inks for Temperature-Sensitive Products

Thermochromic inks are temperature sensitive compounds that change color or disappear with variations in climate. These changes can be temporary or permanent depending on the application.  This technology is often employed in instances where products need to be stored in controlled environments.  For example, in certain applications such...

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Label Design
NOV 22, 2017

8 Tips for an Effective Packaging Design

Your labels are the only advertisement for your products that 100% of your customers will see.  When they make a purchase, it is your labeled product they hold in their hand.  It's the tangible, physical evidence of your brand.  So even if they were exposed to your advertisements, your website, and your company social media pages, at...

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Brand Refresh
NOV 8, 2017

Is It Time To Refresh Your Brand (And Labels)?

From small business to large corporations, updating your company brand is a big project.  Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will be received and impact sales can be more mysticism than science.&...

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Color Theory
NOV 1, 2017

Color Theory

When it comes to branding and packaging, color is a critical design component.  Colors are often used to trigger sensory reactions and emotions and to prompt consumers to make assessments about brands.  Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness.  As such, color ps...

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OCT 18, 2017

What’s in a Proof?

Visualizing a completed print packaging project is important during the design stage, but it is essential before going to press. A proof is a preliminary version of a printed piece and provides a close representation of how the piece will appear when printed.  Proofs are created to ensure that the client and printer are in complete agreement o...

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SEP 8, 2017

What is Trapping?

Due to the speed and mechanics of a press, shifts in substrates and plates are inherent in the printing process.  As a result, colors may print incorrectly and images may appear blurry.  When colors go out of register, the edges of touching colors either overlap, creating an unattractive color intersection, or they spread apart, creating ...

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Flexographic Printing
AUG 23, 2017

Flexographic Printing

Flexography (often abbreviated to flexo) is a rotary printing process utilizing flexible relief plates and pressure to create an image.  Each plate, made of engineered photopolymer, is adhered to a cylinder and inked by an engraved transfer, or anilox roll.  The substrate is passed between the plate cylinder and the impression cylinder to...

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Technologies Changing How Products are Packaged, Stored And Marketed
AUG 9, 2017

Technologies Changing How Products Are Packaged, Stored And Marketed

The modern retail establishment is a sea of choices with thousands of products on display. Regardless of advertisements and promotions outside the store, the final medium left to influence the purchase is the pack­age itself.  Retail packaging suppliers are aware that packaging has to deliver much more than just protection to any product ...

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Nutrition Facts Label
JUL 12, 2017

FDA Delays Compliance Date for Updated Nutrition Facts Label

The FDA recently announced that the launch of an updated Nutrition Facts label for packaged foods will now be delayed for an undisclosed time.  The revamped nutrition panel was designed to reflect new scientific information, including the link between diet and chronic diseases such as obesity and heart disease.  The intent of the fresh la...

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Prepress Terms
JUN 28, 2017

Prepress Terms

Prepress is the term used in the printing industry for the processes and procedures that occur between the creation of a print layout and the final printing.  Having a basic understanding of terminology helps to ensure creative ideas are meticulously transformed into high-quality printed products.  CMYK (Cyan, Magenta, Yellow and Black...

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JUN 21, 2017

What is Dyne?

When inks or coatings fail to adhere to plastic substrates, it is commonly understood that one reason might be the surface energy, or dyne level, of the material.  What is it and how does this play a part in ink adhesion?  Let us help explain.  The ability of a substrate to adhere inks, coatings, or adhesives is directly related to ...

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JUN 14, 2017

Adhesive Terminology

A pressure-sensitive adhesive is generally a soft, viscous material that is sticky to the touch.  When applied to a substrate with slight pressure, the adhesive will begin to flow into the surface.  There are five primary types of pressure-sensitive adhesives: Emulsions – Emulsions are acrylic polymer adhesives that are suspended...

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JUN 7, 2017

Typography 101

Typography is the art/process of composing and arranging type.  It plays an extremely important role in packaging – promoting a company, informing customers, and helping the product appeal to a specific market.  In essence, type gives a product its own identity and sets it apart from its competitors with the use of different fonts, ...

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Coefficient of Friction COF
MAY 31, 2017

Understanding “COF” In Packaging

Coefficient of Friction (COF) is a significant topic in the world of packaging and is an important property of all materials that run on packaging lines.  By definition, COF is a measure of slip, or how one surface moves across another.  The importance is in how a substrate moves through and across print stations, conveyor belts, onto the...

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Color Terminology
MAY 17, 2017

Color Terminology

Color is a key component in the function of packaging design.  Picking the right colors in any design is crucial to how a product is portrayed in the consumer's mind and in differentiating one product from another.  Because the majority of packaging printing concerns the development of colored images, it is important to have a basic unde...

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3D Imaging
APR 5, 2017

3D Imaging For Shrink Sleeve Applications

Printed shrink sleeves have continued to grow in popularity, as they offer brand owners a great opportunity to create eye-catching, 360-degree package coverage to guarantee maximum impact on store shelves. Still, designing shrink sleeves can pose slight challenges, as the process can sometimes be labor intensive and may involve a number of trial a...

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MAR 29, 2017

Tracking Exposure to Time and Temperature Using Near Field Communication (NFC)

Near Field Communication (NFC) is a technology that provides a direct link between brands and the consumer.  NFC utilizes smart phone technology, giving marketers the ability to drive value to consumers by providing video tutorials, coupons, product use and information, special offers, or instructions in multiple languages.  Brand owners ...

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MAR 22, 2017

Managing Your Packaging Inventory & Obsolescence

In order to achieve growth targets and deliver on high working-capital requirements in today’s world, inventory management has become critically important.  Optimization is one of the key levers to boost working capital and cash flow, in addition to improving sales and customer service! Inventory is often a sizable portion of a company&...

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Industrial Labels
MAR 1, 2017

Industrial Labels For Durable Goods

Industrial products require high-performance labels for long-term durability, adhesion and outdoor capability. Industrial labels are made with UL/CSA-compliant materials and provide excellent automotive chem­ical and UV resistance that can survive harsh environments, such as “under hood automotive.” These items are ideally suited fo...

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FDA Nutrition Facts Label
FEB 17, 2017

FDA Updates the Nutrition Facts Label

The FDA announced the updated Nutrition Facts label for packaged foods to reflect new scientific information, including the link between diet and chronic diseases such as obesity and heart disease.  The new label will replace the current version, which is more than 20 years old, and will make it easier for consumers to make better informed foo...

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Shrink Films
JAN 25, 2017

Technical Differences in Shrink Films

Global demand for shrink sleeves is projected to continue at a 5.5% CAGR with the benefits of 360 degree display, extra printing space and tamper evident capability. Due to this demand, there are a multitude of different shrink films on the market, and each has its own specific components and characteristics. Choosing the right film requires a rigo...

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Piggyback Labels
DEC 21, 2016

Spot Piggyback Labels: Multi-Layer Constructions to Speed Handling and Save Costs

Piggyback labels are multi-layer constructions featuring one self-adhesive label on top of another. The top label is removable and can be reapplied elsewhere, while the bottom label is stationary, remaining affixed to the original surface. Dynamic and versatile, piggyback labels can be created in constructions that adhere to paper, plastics, cardb...

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Cold Foil Hot Stamp
DEC 14, 2016

Cold Foil vs. Hot Stamp

There are often questions regarding the difference between cold foil and hot stamp applications. During the cold foil process, a UV-curable adhesive is printed on the substrate in the shape of the design that is to be foiled.  The foil is then pressed onto the material and is stripped away where no adhesive was printed.  After a quick ru...

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DEC 7, 2016

What is e-pedigree and why is it important?

With government mandates to serialize pharmaceutical products increasing around the globe, it is imperative for packaging suppliers to fully understand and support chain-of-custody initiatives. According to the US Food and Drug Administration (FDA) in the 2006 Compliance Policy Guide for the Prescription Drug Marketing Act, “a drug pedigree ...

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NOV 30, 2016

Benzophenone in Packaging

Benzophenone is a component widely used as a flavor ingredient and fragrance enhancer in many consumer products.  It is also used as an ultraviolet light absorber and stabilizer that prevents products such as soaps from losing scents and colors in the presence of UV light.  Benzophenone can be found in such items as lip balm, nail polish,...

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