NFC Labels
JUN 8, 2020

NFC Labels Have the Potential to Transform Customer Experiences

For brand owners willing to invest in near-field communication (NFC) labels to reshape their customers’ journeys, there is a blue ocean of opportunity to drive purchases, retention and loyalty with today’s mobile-first consumer.  And many organizations across industries — retailers, breweries, vineyards, coffee shops and more — are already seizing it. 

The technology behind digital customer experiences 

NFC labels are labels equipped with an NFC chip, enabling secure, two-way communication between the label and an NFC-ready smartphone.  Essentially, NFC smart labels turn any physical product into a uniquely identifiable asset in the cloud. When a consumer taps their smartphone to an NFC label, you know exactly which surface or product they tapped. And you can also use the customer’s unique device ID to track their engagement with a label over time or understand how many unique taps are made on a particular NFC-enabled package per day. 

NFC labels transform any surface into a smart, interactive experience:

  • Tap the label on a luxury product to authenticate it.
  • Tap a drink coaster in a restaurant to order food or request your server.
  • Tap the label on an empty hand sanitizer dispenser to notify staff that it needs to be replaced.
  • Tap the label on a consumable product (like wine or high-end cosmetics) to reorder via e-commerce channels.
  • Tap the menu at a bar to retrieve the digital drink menu. 

To show you what’s possible — and the tangible value NFC smart labels promise to your brand — let’s dive into a couple real-world use cases. Keep in mind that these are but examples of the limitless possibilities for your brand to apply this technology. Quite literally, anything is possible. 

Example 1: Virtual tastings for VIP club members 

From the consumer’s perspective:

You pick up a six-pack of your favorite beer and, as you take your first sip, you notice a callout on the label to tap your phone to access more information about their brand. After spending a few minutes watching videos and reading about the ingredients they use, you sign up for their club membership.  They send you a welcome package with NFC-enabled swag. You tap your phone against the NFC chip and notice that a virtual happy hour is happening the following Thursday, so you sign up.  During the happy hour, you learn more about a sour you’ve never tried. The other members are singing its praises, so you decide to tap on the NFC label on the last beer in your fridge and order a case of it for delivery. 

The benefits for your brand:

* Build customer loyalty from far away — On-premise consumption is no longer an option in many places, which can spell disaster for breweries, wineries and distilleries that rely on tasting room traffic to survive. At the same time, direct-to-consumer delivery of alcohol (including wine, spirits and beer) is on the rise.  Play into this trend — and develop a smart, mobile VIP membership experience and host virtual events. These virtual experiences could be the key to driving engagement and building loyalty during this time.

* Drive remote product sales — Remove friction from the purchasing process by allowing consumers to easily order or re-order your products by simply tapping on the smart label. 

Example 2: Contactless ordering 

From the consumer’s perspective:

You enter a coffee shop, find an empty table and sit down. You tap your phone to the NFC chip on the tabletop and the digital menu appears. You order coffee with two creams and wait. A few short minutes later, an employee walks directly to you, hands you your coffee in a reusable cup and you’re on your merry way. 

The benefits for your brand:

* Contactless ordering and payment — With consumers more aware of keeping their distance than ever, no one wants to wait in lines or exchange cash directly with a clerk. Contactless ordering offers a safe alternative as the world returns to its new normal.

* Easily re-order by tapping your phone to your cup — If your cup is reusable, and has an NFC-enabled label, next time the guest comes, they can tap their phone against the cup to order without waiting in line. 

The above examples only begin to scratch the surface of the near-infinite applications for your brand to drive efficiencies, consumer engagement and sales with NFC labels.  If you want to learn what’s possible for your brand, reach out to our team

The original version of this article is available at https://www.resourcelabel.com/transforming-customer-experience-with-nfc-label-technology/.

Tags: Gintzler Product Offerings, Resource Center

« Back to Blog

Recent Posts

JUL 15, 2020

Here’s how we’re seeing consumer behavior changing (and how labels can help)

Because brands are still struggling to manage the day-to-day challenges of keeping supply chains intact, it might feel premature to start planning for a “post-COVID” world.  But consumer attitude and purchasing decisions are evolving at a pace you can’t ignore. And it’s unlikely that these shifts will disappear after sh...

Read More
JUN 8, 2020

NFC Labels Have the Potential to Transform Customer Experiences

For brand owners willing to invest in near-field communication (NFC) labels to reshape their customers’ journeys, there is a blue ocean of opportunity to drive purchases, retention and loyalty with today’s mobile-first consumer.  And many organizations across industries — retailers, breweries, vineyards, coffee shops and...

Read More
Yeto Coolers Goodyear Green Mountain Coffee CH Guenther & Son HEB Mattel Nissan P&G Pentair Saint Gobain Samsung Sazerac Sorrento Stonewall Kitchen Department of State Golfsmith Butler Calendar Club Caterpillar Continental DuPont Ford Freescale Fresenius Kabi 3M Alcoa AMD Apple City of Austin Bausch and Lomb Bayer Blue Bell Walgreens Farouk
A Proud Sponsor of Gintzler Make a Wish
© 2020 Gintzler International