JAN 3, 2018

What to Expect When You’re Expecting Labels

Which would you prefer, an ill-fitting, off-the-rack suit or one tailored for your individual measurements? Would you rather have an architect design a home specifically for the needs of you and your family, or buy a generic one-size-fits-all manufactured home? If you enjoy the finer things in life, some communication with your tailor or architect is expected, and your valuable input should be considered. The finished product should be exactly what you set out to purchase. 

In the same way, when you order custom labels, communication is key. Unlike cookie-cutter shops that offer a few standard sizes on a limited selection of stocks, a custom label provider has virtually unlimited ordering options. You will have questions and your label provider will have questions. Together the best possible label products will be selected. 

A commanding presence on the retail shelf is your most important sales tool, and you should leverage the skills of an established printer with a background in your market.  In addition, a label company with decades of experience will be able to offer ideas and solutions that will help you avoid common pitfalls and packaging problems. A considerate manufacturer that truly wants to partner with you in the success of your business should have a desire to share information, empowering you to make the best purchasing decisions. 

Conversations are necessary to gather all the information needed in order to provide the best packaging solution possible: a label that won't peel or scuff, fits perfectly on your container, and blows away your competition. This is especially true when placing your first order or launching a new product, and of course when you are ordering labels for the very first time. 

During an ideal custom order process, there are several points of contact; and back and forth discussions over several days are common. The process is further extended if revisions to the label specifications or artwork occur. It can be helpful for brand managers to understand what goes into creating your label order so you can avoid last-minute orders and reduce the chance of missing any filling or bottling dates you may have scheduled. 

Gintzler International, a Resource Label Group Co., brings over 100 years of packaging expertise to clients across various markets – including, but not limited to, medical and pharmaceutical, food and beverage, personal care and consumer goods.  We understand your time is valuable, and are versed in obtaining the critical information needed to deliver optimal packaging solutions.  Contact us at

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