OCT 11, 2017

Extended Content Labels: Necessary for regulations, ideal for much more.

Extended Content Labels, commonly referred to as ECLs, are a great way to expand the real estate of a label without having to enlarge the product’s packaging.  They are designed to convey an abundance of information in a small and restrictive space.  From ingredients to regulations, pictograms to languages, ECLs are a necessity for some and a marketing tool for others. 

These resealable booklet constructions, comprised of a pressure sensitive label with a folded or multi-panel outsert, are available in a number of different sizes and formats to suit virtually all product applications.  Gintzler International, a Resource Label Group Co., is able to produce ECLs in up to ten colors and eight folds. 

As more regulations are passed requiring extensive amounts of information to be on the label, ECLs are becoming common practice for commercial and retail chemical manufacturers. Likewise, food, cosmetic and pharmaceutical industries are utilizing the labels for a variety of uses. 

In addition to providing extra space for descriptive information, ECLs are the perfect solution for communicating:

  • Directions for Use
  • Ingredients
  • Multilingual Instructions
  • Recipes
  • Regulatory Information
  • Pictograms
  • Promotions
  • Warning Statements 

In the end, whether through necessity or not, an ECL should do more than merely convey required information. They should enhance the value of the package.  For a more information on ECLs and how they can benefit your brand, request a consultation at

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