Premium Substrates
OCT 4, 2017

Premium Substrates to Elevate Your Brand

In order to differentiate your brand from all others on store shelves, packaging must be meticulously designed and printed to convey the same level of excellence as the product within it.  By utilizing premium substrates that exhibit custom colors and rich textures you can effectively communicate your product’s unique style, distinctive originality, and superior quality to make consumers want to engage with your brand. 

Metalized film, for instance, is a durable, cost-effective alternative to hot foil stamping and is sure to capture the consumer’s attention.  Designers can also tint the metallic label material to create other custom colors and produce a lustrous, sophisticated look for the application. 

Likewise, special effect films offer product designers, marketers and manufacturers a whole new array of choices when it comes to developing memorable and distinctive packaging.  These special effect films offer an extensive color pallet to work from when used in combination with different background colors and materials.  For example, decorative and glitter iridescent films can be used alone or with other films, graphics, background colors or embossing to achieve eye-catching effects.  The films can be laminated to any standard label stock and can be under-printed and/or overprinted. With this flexibility, the combinations of effects are limited only by the designer’s imagination. 

Fluorescent substrates provide bright and vibrant color to help differentiate your products from the competition on store shelves.  Available in a multitude of colors, packaging with stunning shelf appeal can be as versatile as it is functional.  Besides prime labeling, fluorescent materials are often used to attract the consumer’s eye – de­signed to demand attention and tap into the customer’s impulse with immediate shelf impact.  Fluorescent packaging can also effectively commu­nicate important data such as inventory levels, safety warnings, and “use by or expiration” dates.  This pro­vides consumers with confidence in the product they are purchasing, in addition to improving supply chain visibility, waste reduction, and freshness labeling. 

Whether you’re working on a personal care application that needs a fresh look or a food label that tempts the appetite, Gintzler International, a Resource Label Group Co., can help elevate your brand and make your product stand out from the competition.  We are continuously researching and testing new substrates to provide our clients with the best material solution for their custom packaging project.  Product offerings include papers, films, thermals, coupon stocks, destructible materials, environmentally-friendly papers, as well as a wide array of specialty substrates.  Contact a Gintzler Sales Consultant today at sales@gintzler.com to explore material options for your next packaging project.

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