Specialty Coatings
AUG 30, 2017

Specialty Coatings

Coatings play a vital role in the modern production of packaging and printing, performing a multitude of functions for a package or its contents – from protection to jazzing it up, providing enhanced value in form, function, or both.  They protect the printed image and ensure trouble-free processing.  They provide high-end finishing characteristics and may add valuable properties to the package, such as barrier effects or heat-resistance.  They can add depth, dimensionality, and texture and can transform the consumer purchasing experience by appealing to multiple senses. 

Over the years, innovations in specialty coatings have been developed which can help designers give tangible, tactile properties to their printed pieces.  These specialty effect coatings continue to gain popularity as brand owners attempt to distinguish their products from others on store shelves. 

Gintzler International, a Resource Label Group Co., can provide innovative packaging solutions that incorporate various effects and coatings for all market applications.  For instance, tactile varnish is a raised UV coating that adds depth, dimension and a realistic feel to the images on the product’s packaging.  Likewise, UV grit texture coating is uniquely formulated to bring surfaces to life by providing a sand-like feel and creating a raised appearance to captivate consumers.  Gintzler can also apply a smooth, matte surface coating onto a substrate that emulates a chalkboard and provides a writing surface for standard chalk.  Textured clears give the appearance and feel of a rough surface and provide a unique, “foaming” effect.  Used in conjunction with gloss clears, this coating can provide both visual and tactile contrast between different areas of an image. 

In relation, Cast and Cure technology is a cost-effective and environmentally-friendly inline printing process that produces high-gloss, holographic effects through the use of UV coatings and specialty films.  While Cast and Cure is an excellent option for adding visual impact to packaging, this decorative coating process can also be customized with security and anti-counterfeiting features to protect brand identity. 

The novel use of special effect coatings on packaging gives brand managers the opportunity to create a product marketing advantage.  By incorporating specialty coatings, designers generate an eye-popping, customer-attracting difference on the shelf, feeding impulse purchasing decisions.  For more information, contact a Gintzler Packaging Specialist today at sales@gintzler.com.

Tags: Gintzler Product Offerings

« Back to Blog

Recent Posts

JUL 15, 2020

Here’s how we’re seeing consumer behavior changing (and how labels can help)

Because brands are still struggling to manage the day-to-day challenges of keeping supply chains intact, it might feel premature to start planning for a “post-COVID” world.  But consumer attitude and purchasing decisions are evolving at a pace you can’t ignore. And it’s unlikely that these shifts will disappear after sh...

Read More
JUN 8, 2020

NFC Labels Have the Potential to Transform Customer Experiences

For brand owners willing to invest in near-field communication (NFC) labels to reshape their customers’ journeys, there is a blue ocean of opportunity to drive purchases, retention and loyalty with today’s mobile-first consumer.  And many organizations across industries — retailers, breweries, vineyards, coffee shops and...

Read More
Yeto Coolers Goodyear Green Mountain Coffee CH Guenther & Son HEB Mattel Nissan P&G Pentair Saint Gobain Samsung Sazerac Sorrento Stonewall Kitchen Department of State Golfsmith Butler Calendar Club Caterpillar Continental DuPont Ford Freescale Fresenius Kabi 3M Alcoa AMD Apple City of Austin Bausch and Lomb Bayer Blue Bell Walgreens Farouk
A Proud Sponsor of Gintzler Make a Wish
© 2020 Gintzler International