Shrink Sleeves
JUL 26, 2017

The Benefits of Shrink Sleeves on Aluminum Cans

Powell & Mahoney Craft Cocktail Mixers, a leading natural craft cocktail mixer company, recently debuted their new carbonated line of sparkling craft cocktail mixers.  Based on consumer demand and a thorough product development process, the company decided to launch their carbonated mixers in small packages and concluded that convenient 4-packs of 12oz. cans offered the best solution.  The new packaging, designed by team Pulp & Wire of Portland, ME,  features full coverage shrink sleeves provided by Gintzler International and includes bold fruit illustrations representing Powell & Mahoney’s commitment to using only the finest, all-natural ingredients. 

In recent years aluminum cans have been experiencing a renaissance thanks to craft beer and other beverage markets using cans instead of bottles.  There are numerous reasons behind the reemergence of cans – such as cost, freshness, portability, sustainability and consumer preferences.  In addition, advancements in packaging – specifically shrink sleeves – have presented brand owners an attractive alternative to the traditional method of direct printing cans.  While printing directly onto blank cans has been a deterrent for some marketers due to cost and minimum order quantities, shrink sleeves are helping smaller manufacturers overcome that challenge so they too can enjoy the benefits of cans. 

Shrink sleeves are a specialized print product that form fits to a container with 360-degree graphics coverage.  They are printed on the inside of a durable film which protects the printed image from moisture and abrasion.  Shrink sleeves for cans are quickly gaining popularity for the following reasons: 

  • Packaging and Design Flexibility – Manufacturers can purchase blank cans in bulk and apply shrink sleeves to only the amount they need at the moment, perfect for multiple product lines and managing inventory.  Marketers can also change designs whenever they want with new shrink sleeves, utilizing the same blank cans. 
  • Visually Appealing – Shrink sleeves cover the can’s entire surface with brilliant colors and attractive graphics. 
  • Unique Design Features – Shrink sleeves can be customized with special printing options like foil accents, holographic patterned film or matte finishes to create truly original packaging. 

For more information on shrink sleeves and other specialized packaging solutions, contact a Gintzler International representative at

Tags: Case Study, Gintzler Product Offerings

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