POP Products
MAY 3, 2017

Calling Consumer Attention

When it comes to marketing, point-of-purchase (POP) products are specially designed to draw the consumer’s attention to new products and exclusive offers, as well as to promote special events such as seasonal or holiday-time sales.  Offerings include, but are not limited to: 

  • Hang Tags – These little point-of-sale powerhouses are often the biggest little billboards in the store and an excellent marketing investment.  Self-explanatory, hang tags are affixed to a product or hung around a bottle neck to add intrigue and capture the interest of potential customers. 
  • Shelf Talkers –Designed to grab the attention of shoppers and passersby, shelf talkers are small signs that attach to a retail shelf ledge.  Talkers are an effective way to attract and communicate with customers as they are wandering through store aisles. 
  • Violator Labels – Violator labels are highly visual, can be printed on both sides, and are easy to use. Simply peel and apply to your current packaging; no adhesive residue is left behind.  Violators are perfect for increasing shelf appeal and grabbing consumer’s attention amongst a sea of retail choices. 

Tremendously versatile, creative brand owners use POP items to:

  • Announce new product features
  • Boast an award, recognition or tasting score
  • Communicate a special offer, discount or promotion – such as coupons, rebates or sweepstakes entries
  • Cross-sell different products
  • Display a sales price
  • Explain consumer use
  • Highlight nutritional benefits
  • Promote a mobile app
  • Shout buzz words such as, “Gluten Free,” “All Natural,” “50% More!”
  • Suggest a recipe that uses the product 

For more information on these POP offerings, and other exciting packaging solutions to help you sell more product, contact a Packaging Specialist at Gintzler International today.  Email sales@gintzler.com.

Tags: Gintzler Product Offerings

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