NFC
MAR 29, 2017

Tracking Exposure to Time and Temperature Using Near Field Communication (NFC)

Near Field Communication (NFC) is a technology that provides a direct link between brands and the consumer.  NFC utilizes smart phone technology, giving marketers the ability to drive value to consumers by providing video tutorials, coupons, product use and information, special offers, or instructions in multiple languages.  Brand owners can access real time analytics to tweak their marketing campaigns and can change the message as often as they wish. The application involves the integration of an encoded transmitter into the brand’s label.  This will allow mobile phones to read the tag’s instructions, acquire content, and display it on the handset.  This technology is currently available on the Android platform and does not require an app to be installed.

Producers and purchasers of temperature-sensitive products, like pharmaceuticals, food and floral, have a vested interest to ensure the quality of their products, as well as to identify supply chain issues that may lead to compro­mised products.  To address these needs, Gintzler International and Avery Dennison offer a cost-effective, smart label that logs time and temperature of products throughout the supply chain journey.  Unlike many data loggers today, this technology uses NFC to store the data, which can provide instant data access.  The data is stored in an NFC chip and can be uploaded to a smartphone at anytime, anywhere throughout the supply chain.

This tracking technology incorporates sensor functionality and temperature data logging capabilities in a thin, disposable label solution.  When affixed to a product or placed in a container, the label can be programmed by the user to record the temperature history of goods at defined intervals during shipment.  Once a shipment reaches its destination, the label’s temperature data can be uploaded to a smartphone, reviewed, and sent from an Android smartphone or tablet with the easy- to-use mobile app.  Based on the data collected, the label can indicate if the item is suitable for its intended use.  In addition, the sensor card can be customized for branding purposes, depending on usage and needs.

Benefits:

  • Approximately the size of a credit card
  • Cost effective vs. other data loggers
  • Full functionality through the entire supply chain
  • Instant "on location" data access
  • No need to plug into a laptop
  • Unlimited access using an NFC-enabled smartphone

To learn more about this and other customized packaging solutions to support traceability, contact a Packaging Specialist at Gintzler today.  Email sales@gintzler.com.

Tags: Gintzler Product Offerings, Resource Center

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