Floatable Shrink Sleeves
MAR 8, 2017

Increasing Sell Through and Meeting Standards of the Recycling Community with Shrink Packaging

With over 30,000 new CPG products launched each year, competition is high on the store shelf, with up to 73% of purchase decisions being made at the point of sale. With high demand, studies have shown that shrink sleeve labels can boost sales by as much as 20% and may decrease costs with additional copy space and blank containers.

Features of Shrink Sleeve Labels:

  • Utilize 360° coverage for full color graphics and product identification
  • Increase shelf appeal with high impact graphics and vibrant colors
  • Reduce inventory costs by eliminating direct-decorated containers
  • Provide tamper-evident security
  • Can be used on glass, plastic and metal containers
  • Offer flexibility in packaging design, including shape and size of containers
  • Present vast marketing opportunities, including:
    • Cross-merchandising
    • 2-for-1 specials or multi pack promotions
    • Seasonal campaigns

There are a multitude of different shrink films on the market, including PVC, PETG, OPS and PLA.  Choosing the right film requires a rigorous analysis of the project, and may even depend on the environmental footprint the client wishes to leave.

As such, Gintzler International’s extensive line of shrink films has recently been expanded to include a new high-performing floatable label material that meets the standards set by the recycling community. This innovative technology provides a higher yield of PET container recycling to meet social, economic and environmental sus­tainability goals; offers high shrink percentages for optimal design freedom by brand owners; and enhances the visual appeal of products due to the film’s superior clarity.

Benefits of this environmentally-friendly film:

  • Is approved for PET recycling by the Association of Postconsumer Plastic Recyclers (APR) and European PET Bottle Platform (EPBP)
  • Floats during normal recycling processing conditions
  • Supports ink adhesion that passes APR label protocol and does not stain the PET flake
  • Offers design freedom for highly contoured shapes
  • Provides proper uniform shrinkage and brilliant transparency for easy application
  • Enhances shelf appeal with visual clarity

This new floatable label material is ideal for the Beverage, Dairy, Food, Health & Beauty, Home & Garden, Household, and Pharmaceutical industries.  To learn more about this and other shrink sleeve material options, contact Gintzler International today at sales@gintzler.com.

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