FEB 22, 2017

Convenience, Performance and Brand Appeal with Reclosure Labels

On-the-go consumers are demanding more convenient, easy-to-use functional packaging. Reclosure labels, also known as resealable labels, are used on packaging to keep products fresh after opening by limiting their exposure to the elements. The labels are an ideal solution for perishable products in the food and personal care markets since they extend the freshness of the product, preserve its contents for later use, and make the packaging easier to use for consumers.

Reclosure labels are designed to meet various product requirements – including dry conditions, high moisture, and chemical resistance. The technology is ideal for easy opening applications and/or the multi­ple open-close cycling of flexible packaging. In addition, these labels provide an innovative, cost-effective alternative to zippers and hard case reclose packaging brand owners are seeking.

Reclosure labels are an ever-expanding part of the packaging market, offering an economical method of repeated pack seal – combined with branding – in one label.  Benefits include:

  • Working well with wet or dry applications
  • Offering good fat, oil, moisture and solvent resistance
  • Coming in a variety of seal strengths and peel “feels”
  • The ability to be overlaminated with transparent films for added durability
  • Providing a sound packaging closure alternative to expensive zippers, snap lids and peel and reseal films
  • Utilizing less material and generate less packaging waste compared to other reclosure technologies
  • Presenting additional branding space on the package for on-shelf differentiation and awareness

Categories and products realizing the benefits of reclosure labels include coffee grounds; deli meats; dry foods such as rice, pasta, and snacks; home and personal care products such as facial wipes and cleaning pads; and waters and oils.

Reach out to the experts at Gintzler International to discuss how to strengthen your brand by incorporating this functional, user-friendly, and cost-effective packaging solution.  Email today.

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