Holographic Labels
JAN 4, 2017

Holographic Labels: Providing Visual Appeal and Brand Security

Holographic packaging solutions are customizable for a wide variety of applications and can help promote brand awareness by creating products that stand out from others on store shelves.  Often used for visual enrichment by incorporating patterns or micro-embossing, holographic packaging can also provide authentication of products for added brand security.

Although holographic labels can benefit nearly every product type, the highest growth areas are in the beverage, personal care, and electronic categories.  Alcoholic beverage products (such as beer, wine and spirts) showcase labels designed in an effort to drive identity and sales.  Because holographs are traditionally under-utilized in this industry, they offer a unique opportunity to effectively capture consumer attention.

Likewise, health and beauty items hold high potential for holographs due to constantly changing trends and new product releases.  Holographic labels add shelf appeal to new products and are very attractive to cosmetic consumers.

In the electronics industry, holographic labels have functional appeal, being used to encode information and verify the product’s authenticity, countering fraud.

Other categories and products that are high-volume and are realizing the benefits of holographic labeling include auto care, candy, hardware items, light bulbs, and supplements/vitamins.

Reach out to the experts at Gintzler International to discuss how holographic packaging can help strengthen your brand identity.  Email sales@gintzler.com today.

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