Blog

Information, Innovation, and Advancement at Gintzler International


Labels
JAN 3, 2018

What to Expect When You’re Expecting Labels

Which would you prefer, an ill-fitting, off-the-rack suit or one tailored for your individual measurements? Would you rather have an architect design a home specifically for the needs of you and your family, or buy a generic one-size-fits-all manufactured home? If you enjoy the finer things in life, some communication with your tailor or architect ...

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Packaging Material
DEC 20, 2017

Top Triggers for Testing Your Packaging Material

One of the most important aspects of planning and purchasing your labels is the testing process, to determine if the material of choice actually meets all packaging performance expectations for your specific application. While there are many applications that may not require material testing, it is very important to understand that there are just a...

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Label Printer
DEC 13, 2017

Top 9 Questions to Ask Before Committing to a Label Printer

Your label printer is a business partner crucial to ensuring the quality of your final product. Your packaging determines your shelf appeal and reinforces your brand; and you shouldn’t trust just anyone with this responsibility. Just like any business partnership, do your research to find the label supplier that’s right for you.  ...

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Thermochromic Ink
DEC 6, 2017

Thermochromic Inks for Temperature-Sensitive Products

Thermochromic inks are temperature sensitive compounds that change color or disappear with variations in climate. These changes can be temporary or permanent depending on the application.  This technology is often employed in instances where products need to be stored in controlled environments.  For example, in certain applications such...

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Label Security Solutions
NOV 29, 2017

Top Packaging and Label Security Solutions

It is becoming more difficult to tell genuine products from fake ones, which jeopardizes public brand perceptions.  Manufacturers lose billions of dollars each year to goods that are counterfeit, interfered with, or diverted in the supply chain.  All economic sectors are affected, from consumer goods to electronics, wines and spirits to i...

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Label Design
NOV 22, 2017

8 Tips for an Effective Packaging Design

Your labels are the only advertisement for your products that 100% of your customers will see.  When they make a purchase, it is your labeled product they hold in their hand.  It's the tangible, physical evidence of your brand.  So even if they were exposed to your advertisements, your website, and your company social media pages, at...

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ISO 13485
NOV 15, 2017

Gintzler International is Re-certified to ISO 13485

ISO 13485 is an international quality standard that provides a foundation for a workable quality management system.  Gintzler International–NY, a Resource Label Group Co., was recently re-certified to ISO 13485, demonstrating our commitment to quality and attention to detail.  The evaluation was organized around our procedures, ope...

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Brand Refresh
NOV 8, 2017

Is It Time To Refresh Your Brand (And Labels)?

From small business to large corporations, updating your company brand is a big project.  Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will be received and impact sales can be more mysticism than science.&...

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Color Theory
NOV 1, 2017

Color Theory

When it comes to branding and packaging, color is a critical design component.  Colors are often used to trigger sensory reactions and emotions and to prompt consumers to make assessments about brands.  Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness.  As such, color ps...

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Pouch
OCT 25, 2017

Case Study: From Blister Card to Pouch

A leading manufacturer of advanced gun cleaning systems and accessories experienced rapid sales growth after the introduction of a new cleaning device for gun barrels. Based on customer feedback from major retailers, as well as the need to increase efficiencies within their operation, the gun cleaning manufacturer upgraded their packaging for the i...

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OCT 18, 2017

What’s in a Proof?

Visualizing a completed print packaging project is important during the design stage, but it is essential before going to press. A proof is a preliminary version of a printed piece and provides a close representation of how the piece will appear when printed.  Proofs are created to ensure that the client and printer are in complete agreement o...

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ECL
OCT 11, 2017

Extended Content Labels: Necessary for regulations, ideal for much more.

Extended Content Labels, commonly referred to as ECLs, are a great way to expand the real estate of a label without having to enlarge the product’s packaging.  They are designed to convey an abundance of information in a small and restrictive space.  From ingredients to regulations, pictograms to languages, ECLs are a necessity for ...

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Premium Substrates
OCT 4, 2017

Premium Substrates to Elevate Your Brand

In order to differentiate your brand from all others on store shelves, packaging must be meticulously designed and printed to convey the same level of excellence as the product within it.  By utilizing premium substrates that exhibit custom colors and rich textures you can effectively communicate your product’s unique style, distinctive ...

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Heat Transfer Labels
SEP 27, 2017

Heat Transfer Labels

A transfer label is a specific type of decoration, which is transferred from a carrier (transfer paper or foil) onto an object by the use of heat, pressure and/or adhesive.  The carrier holds a release layer specific to the print process and the type of product to be decorated.  Heat transfer labels are typically used to decorate all sor...

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Shrink Sleeves Wine
SEP 21, 2017

Case Study: Shrink Sleeve Solution Saves Thousands of Bottles

Executive Summary: A regional winery located in upstate NY needed a solution to address an issue related to their pre-printed wine bottles.  The wording on a large inventory of screened wine bottles did not meet NY State standards and were not approved for distribution, possibly resulting in the loss of thousands of cases of pre-printed wine ...

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