Information, Innovation, and Advancement at Gintzler International

ISO 13485
NOV 15, 2017

Gintzler International is Re-certified to ISO 13485

ISO 13485 is an international quality standard that provides a foundation for a workable quality management system.  Gintzler International–NY, a Resource Label Group Co., was recently re-certified to ISO 13485, demonstrating our commitment to quality and attention to detail.  The evaluation was organized around our procedures, ope...

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Brand Refresh
NOV 8, 2017

Is It Time To Refresh Your Brand (And Labels)?

From small business to large corporations, updating your company brand is a big project.  Whether you've actively controlled your brand message or it has developed organically – virtually or through consistent consumer interpretation – predicting how your update will be received and impact sales can be more mysticism than science.&...

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Color Theory
NOV 1, 2017

Color Theory

When it comes to branding and packaging, color is a critical design component.  Colors are often used to trigger sensory reactions and emotions and to prompt consumers to make assessments about brands.  Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness.  As such, color ps...

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OCT 25, 2017

Case Study: From Blister Card to Pouch

A leading manufacturer of advanced gun cleaning systems and accessories experienced rapid sales growth after the introduction of a new cleaning device for gun barrels. Based on customer feedback from major retailers, as well as the need to increase efficiencies within their operation, the gun cleaning manufacturer upgraded their packaging for the i...

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OCT 18, 2017

What’s in a Proof?

Visualizing a completed print packaging project is important during the design stage, but it is essential before going to press. A proof is a preliminary version of a printed piece and provides a close representation of how the piece will appear when printed.  Proofs are created to ensure that the client and printer are in complete agreement o...

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OCT 11, 2017

Extended Content Labels: Necessary for regulations, ideal for much more.

Extended Content Labels, commonly referred to as ECLs, are a great way to expand the real estate of a label without having to enlarge the product’s packaging.  They are designed to convey an abundance of information in a small and restrictive space.  From ingredients to regulations, pictograms to languages, ECLs are a necessity for ...

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Premium Substrates
OCT 4, 2017

Premium Substrates to Elevate Your Brand

In order to differentiate your brand from all others on store shelves, packaging must be meticulously designed and printed to convey the same level of excellence as the product within it.  By utilizing premium substrates that exhibit custom colors and rich textures you can effectively communicate your product’s unique style, distinctive ...

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Heat Transfer Labels
SEP 27, 2017

Heat Transfer Labels

A transfer label is a specific type of decoration, which is transferred from a carrier (transfer paper or foil) onto an object by the use of heat, pressure and/or adhesive.  The carrier holds a release layer specific to the print process and the type of product to be decorated.  Heat transfer labels are typically used to decorate all sor...

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Shrink Sleeves Wine
SEP 21, 2017

Case Study: Shrink Sleeve Solution Saves Thousands of Bottles

Executive Summary: A regional winery located in upstate NY needed a solution to address an issue related to their pre-printed wine bottles.  The wording on a large inventory of screened wine bottles did not meet NY State standards and were not approved for distribution, possibly resulting in the loss of thousands of cases of pre-printed wine ...

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Craft Beer
SEP 14, 2017

Tapping into 100+ Years of Packaging Excellence

With so many brews competing for attention on store shelves, label packaging has become a critical part of any brand owner's marketing strategy.  Successful craft brewers have realized that when it comes to driving sales, what’s on the bottle is as important as the product inside.  Crafters are always looking to ...

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SEP 8, 2017

What is Trapping?

Due to the speed and mechanics of a press, shifts in substrates and plates are inherent in the printing process.  As a result, colors may print incorrectly and images may appear blurry.  When colors go out of register, the edges of touching colors either overlap, creating an unattractive color intersection, or they spread apart, creating ...

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Specialty Coatings
AUG 30, 2017

Specialty Coatings

Coatings play a vital role in the modern production of packaging and printing, performing a multitude of functions for a package or its contents – from protection to jazzing it up, providing enhanced value in form, function, or both.  They protect the printed image and ensure trouble-free processing.  They provide high-end finishing...

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Flexographic Printing
AUG 23, 2017

Flexographic Printing

Flexography (often abbreviated to flexo) is a rotary printing process utilizing flexible relief plates and pressure to create an image.  Each plate, made of engineered photopolymer, is adhered to a cylinder and inked by an engraved transfer, or anilox roll.  The substrate is passed between the plate cylinder and the impression cylinder to...

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Case Study:  Helping Meet Demand
AUG 16, 2017

Case Study: Helping Meet Demand

Executive Summary: A publicized shut down of a major drug manufacturer caused a catastrophic shortage for Heparin. To ad­dress this critical situation, the US Food and Drug Administration (FDA) contacted one of Gintzler International’s, a Resource Label Group Co., pharma­ceutical clients regarding their ability to begin manufacturing...

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Technologies Changing How Products are Packaged, Stored And Marketed
AUG 9, 2017

Technologies Changing How Products Are Packaged, Stored And Marketed

The modern retail establishment is a sea of choices with thousands of products on display. Regardless of advertisements and promotions outside the store, the final medium left to influence the purchase is the pack­age itself.  Retail packaging suppliers are aware that packaging has to deliver much more than just protection to any product ...

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